difference between Google My Business and Google Business Profile in 2023
difference between Google My Business and Google Business Profile

Google My Business — now called Google Business Profile — permits entrepreneurs to reach clients through Google Search and Google Guides. Keeping a Business Profile assists you with expanding your perceivability on Google, gaining validity with surveys, and controlling your business data.

In this article, we’ll cover:

  • Why you ought to have a Google Business Profile for your business
  • Step-by-step instructions to set up your Google Business Profile
  • Instructions to improve your Google My Business profile
  • As often as possible clarify some pressing issues

To start, let’s cover the basics of Google Business Profile, formerly Google My Business.

What Is Google My Business (Now Known as Google Business Profile)?

Google Business Profile is a free professional reference from Google. It permits you to give subtleties and photographs of your business, including your area, administrations, and items.

Making this free profile is an incredible method for expanding your perceivability across Google administrations. Data from your Google Business Profile might show up in Google Search, Google Guides, and Google Shopping.

Google Business Profile is simply accessible to organizations that have contact with clients. This incorporates organizations with an actual area (like a café or store) and organizations that offer types of assistance by meeting with clients in different areas (like specialists or handymen).

Assuming you have an online-just business, you’ll need to adhere to other Google devices like Google Promotions and Google Examination.

Regardless of whether you have a retail facade, you can in any case have a record insofar as you have contact with clients.

For instance, if you’re a handyman, you may just see clients at their homes. However, you can in any case have a Google Business Profile.

Is Google Business Profile Free?

It’s 100 percent allowed to make and deal with your Google Business Profile.

What’s more, you can receive a great deal in return without paying a penny.

What Are the Advantages of Google My Business?

There are three principal advantages of keeping a Google Business Profile:

  • Increment permeability on Google
  • Acquire validity with surveys
  • Share business data with clients

Let’s look at each one in more detail.

Increase Visibility on Google:

At the point when you look for a business in Google, you’ve most likely seen the guide and go with a rundown of organizations that can show up at the highest point of the query items. This is known as the “neighborhood pack” or “guide pack.”

Here’s what it looks like:

difference between Google My Business and Google Business Profile

The neighborhood pack shows up for area explicit questions (or search terms that propose an area, similar to “cafés close to me”). It incorporates Google Guides results and business data.

Organizations with all-around advanced Google Business Profiles are considerably more prone to show up in these outcomes.

Portable pursuits that incorporate expressions like “where to purchase” and “close to me” have expanded more than 200% as of late.

These are thought of as “revelation looks.” Rather than searching for a specific brand, clients are searching all the more by and large for a class.

So on the off chance that a client is truly close to your business and looks for a general term like “eatery,” your business is bound to spring up as a geolocated result assuming it’s very much improved (we’ll get into more streamlining tips later).

Why do you want a Google My Business account?

Get found in Endlessly Google (Guides)
Whether you’re searching for pedestrian activity or web traffic, Google is a definitive pursuit referrer. A Google Business Profile guarantees that individuals find your business while searching for items and administrations like yours in their neighborhood.

Your Google My Professional reference tells searchers where and the best way to visit your business. A Google Business Profile likewise further develops your neighborhood Website design enhancement. Specifically, a posting for a neighborhood business is bound to seem when individuals look for a nearby business utilizing Google Guides.

Control your online business information:

Your Google My Business profile permits you to control and refresh your contact data, business hours, and other fundamental subtleties on a case-by-case basis.

You can present updates on a share that you’ve extended administrations, briefly shut, or completely resumed (a particularly helpful component during crises like Coronavirus). Google Business Profiles serious areas of strength for Search engine optimization, so the data you offer will rank above outsider locales that could have obsolete subtleties.

Build trust through reviews:

Surveys are a critical component of social confirmation and a significant method for building trust and validity.

Google’s joined star rating and space for definite audits permit clients to share a lot or as little data about their involvement in your business as they like. Every last bit of it assists future expected clients with choosing which organizations to visit and items to purchase.

It very well may be startling to ponder surveys coming in on such a public stage, particularly since you can’t single out which Google My Business audits to share. (Even though you can answer all surveys, as we’ll make sense of them later.)

Yet, don’t overreact: Google observes that a blend of positive and negative surveys is more reliable than many pages of shining suggestions.

Gain Credibility with Reviews:

98% of clients read internet-based surveys for nearby organizations.

The star rating close to business names on Google Guides (which goes from 1-5) is a cumulation of surveys.

difference between Google My Business and Google Business Profile
|📷 by Shopify

Audits give significant input about your business. You can answer audits, which can assist with building trust with your clients.

However, clients don’t anticipate 100 percent amazing surveys. As per Google, a blend of positive and negative surveys is more dependable.

Answering surveys — both great and terrible — is an extraordinary method for building trust and believability with your current and future clients.

Share Business Information With Customers:

You can show your business hours, contact data, administrations, and more through your Google Business Profile.

Furthermore, you can refresh your clients about transitory changes. For instance, you can show occasion hours or imprint your business as briefly shut or completely resumed.

How to set up a Google Business Profile:

If you already have a business account, just sign in and skip this section.

If you don’t already have an account, follow the steps below to set one up.

Select “To manage my business” from the drop-down menu when you click the “Create account” button.
Then, enter your information (such as your name, preferred username, and so on) and click the “Next” button.
Following that, you must provide a phone number to authenticate your identification.
Google will need a few more data before redirecting you to their terms and conditions page.
To begin creating your profile, click the “Agree” button on the terms and conditions page.
It’s now time to create your Business Profile. The first step is to select a business name and category.

Go to Google Maps and Add Your Business:

To begin, go to Google Maps and open the menu by clicking the button in the upper left corner of the screen.

difference between Google My Business and Google Business Profile
|📷 by semrush

On the menu, look for the “Add your business” button.

difference between Google My Business and Google Business Profile
|📷 by semrush

Step 1: Sign in to Google Business Profile Manager:

If you’re already logged into a Google account, you’re automatically signed into Google Business Profile Chief. In any case, use your usual Google account login details or create a new Google account.

Step 2: Add your business

First, type out your company name. Google will display you a list of existing companies in its database as you enter. If your company is on the list, proceed to the next step to discover how to claim it. If it isn’t, type out your company name completely.

Fill up the blanks with your company name. (If you try to pack keywords into your business name, Google may suspend your account. Later, you’ll include important keywords in your Business Description.)

Then, begin entering your business category and select one from the list:
Your business category informs Google about the nature of your company, making it more searchable. You may always edit or add new business types later.

Enter the name of your company. Click Add your business to Google if it does not display in the drop-down option. Then, choose the right category for your company and click Next.

difference between Google My Business and Google Business Profile
|📷 by: blog.Hootsuite

Psst: don’t have a name for your business yet? Try our free business name generator.

Step 3: Enter your location

Select Yes if you have a physical location that clients may visit. Then enter your company’s address. You may also be requested to place a marker on a map to indicate the location. If your company does not have a physical site but provides in-person services or delivery, you can include your service regions. Then press the Next button.

difference between Google My Business and Google Business Profile
|📷 by: blog.Hootsuite

If you do not input a physical address, Google will prompt you to define your location. Select an option from the drop-down menu and then click Next.

difference between Google My Business and Google Business Profile
|📷 by: blog.Hootsuite

Step 4: Fill in your contact information

Enter your company phone number and website URL so that customers may contact you. You do not need to add a phone number if you do not want to be reached by phone.

When you’ve finished entering your information, click Next.

 

difference between Google My Business and Google Business Profile
|📷 by: blog. Hootsuite

Verify Your Listing:

Your Business Profile will not be searchable until it has been verified. While you have the option to forgo business verification during your first setup, you will ultimately need to authenticate your listing.

There are five methods for verifying your listing:

  • On the phone. Your verification code will be delivered to you through an automated phone call or text message from Google.
  • Through email. Your verification code will be sent to you through email.
  • On a postcard. You will get a postcard with your verification code at your registered address.
  • Using video recording. Make a video that proves your location, your business equipment, and that you are the authorized management of the company.
  • Through a live video call. Show the same video recording proof in a live call with a support person.
  • Scroll through all of the options for your business, check the applicable boxes, and then click Apply.
  • The postcard has a five-digit code that you will input when signed into your account.
  • If your company does not have a physical presence, you must provide your address for verification.
  • Following that, you have the choice of getting a phone call, a text message, or one of the “Other options.”
  • If the offered business verification solutions do not work for you, you may contact the Google Business Profile team via their support center.

Step 5: Verify your business

Enter your actual physical address, not a PO Box. This information is solely needed to validate your business and is not posted or shared with the public on your Google Business Profile.

difference between Google My Business and Google Business Profile
|📷 by: blog.Hootsuite

Enter your address and then press the Next button. You will be given the appropriate choices for validating your account. To authenticate their location, physical establishments will need to receive a postcard in the mail. An email address can be used to verify service-area firms.

Enter your five-digit code on the following screen (or go to https://business.google.com/) and select Verify or Verify business.

You’ll get a confirmation screen showing you’re verified. On that screen, click Next.

Step 6: Customize your profile

Enter your company hours, preferred messaging, business description, and photographs. (We’ll go through how to improve your profile material in the following portion of this piece.)

When you’re finished, click Continue. You’ll be taken to the Business Profile Manager dashboard.

difference between Google My Business and Google Business Profile
|📷 by: blog.Hootsuite

From here, you can manage your business profile, view insights, manage reviews and messages, and create Google ads.

How to optimize your Google My Business profile

Google bases its local search ranking on three factors:

  • Relevance: The degree to which your Google My Business listing matches a search query.
  • Distance: The distance between your location and the search or searcher.
  • Prominence: The degree to which your company is well-known (based on characteristics such as links, amount of reviews, review score, and SEO).

Here are some strategies for improving your overall score across all three areas.

Complete all elements of your profile

Customers are 2.7 times more inclined to trust your company if it has a comprehensive Google Business Profile. They’re also 70% more inclined to visit your establishment.

According to Google, “Businesses with complete and accurate information are easier to match with the right searches.” This raises your relevancy score. The important thing to remember here is to tell Google visitors “what you do, where you are, and when they can visit.”

Keep your business hours up to date if they vary due to vacations or seasons.

Verify your location(s)

Verified company locations are “more likely to show up in local search results across Google products, such as Maps and Search.” Including a verifiable location also improves your distance ranking factor score.

If you did not verify your location during the account creation process, you may do it now at https://business.google.com/.

Add real images and videos of your business

A logo and cover photo are included with your Google Business Profile. Use photos that are consistent with those on your social profiles to help consumers recognize your brand.

However, don’t stop there. Include photographs and videos that highlight your location, work environment, and team.

Post photos of your food, menus, and dining room if you own a restaurant. Check that they are delicious, professional, and not low resolution. Businesses featuring photographs, according to Google, receive more inquiries for directions and more clicks through to their websites.

How to Add or Edit Photos on Google Profile:

  • In the dashboard’s left menu, select Photos.
  • Begin by uploading your logo and cover photo. You can submit an image, select one from your Business Profile albums, or select a photo in which your company is mentioned.
  • To upload more images, go to the photos page’s top menu and choose At Work or Team.
  • Click the Video button at the top of the photographs page to upload videos.
difference between Google My Business and Google Business Profile
|📷 by: blog.Hootsuite

Include keywords in your profile:

The use of relevant keywords will increase relevancy. Not sure where to begin? Consider using Google Trends or Keyword Planner.

Google Analytics, Hootsuite Insights, and social monitoring tools can also assist you in identifying phrases that consumers use to search for your company. Incorporate them naturally into your company description. Avoid stuffing keywords or using irrelevant ones, as this might harm your search ranking.

Encourage and answer reviews and questions:

individuals believe in other individuals more than they believe in companies. A positive review might be the determining factor for prospective clients. Reviews help your Google ranking as well.

The greatest moment to request a review is after you have provided excellent service. Google gives a direct link to invite consumers to evaluate your business to make it easy.

To share the link to your review request:

1. From the dashboard, scroll down to the Share Review form button.

difference between Google My Business and Google Business Profile
|📷 by: blog.Hootsuite

2. Copy and paste the URL into a customer letter, autoresponder, or online receipts.

It is not possible to disable reviews on your Google My Business page. And it wouldn’t be in your best interests to do so anyhow, because reviews demonstrate to clients that your company is reputable.

You may, however, flag and report incorrect reviews.

  1. You may (and should!) react to both good and negative evaluations. According to a Google and Ipsos Connect poll, businesses that reply to reviews are 1.7 times more trusted than those that do not.
  2. Professionally respond in your brand voice. where replying to a bad review, be truthful, and give an apology where appropriate.
  3. Click the Reviews link in the left menu of your Business Profile Manager to see and reply to reviews.
  4. Maintain the accuracy of your business information.
  5. If your hours of operation, contact information, or anything else changes, be sure to update your company profile. Nothing irritates clients more than arriving during business hours only to discover that you are closed. If you have holiday or one-time hours, ensure sure they are listed in your Google Business Profile.
  6. You may also use Google My Business postings to communicate updates, product announcements, special deals, and events.

To make changes to your company’s information, follow these steps:

You may return to the dashboard to make changes at any time by visiting business google.com. You may also modify your company information straight from Google Maps or Google Search. To access the editing panel, simply enter your company name into one of these tools.

difference between Google My Business and Google Business Profile
|📷 by: blog.Hootsuite

To make and share Google My Business postings, follow these steps:

  1. In the dashboard’s left menu, select Posts.
  2. Click the Create post button.
  3. Choose whether you want to create a COVID-19 update, an offer, What’s New information, an event, or a product post. Each sort of post requires different information.
difference between Google My Business and Google Business Profile
|📷 by: blog.Hootsuite

Add special features and attributes:

Depending on the category you’ve chosen, special features are available for Google business accounts.

Here is a list of available category-specific features:

  • Hotels can advertise class ratings, environmental policies, highlights, check-in and check-out timings, and facilities.
  • Menus, dish photographs, and popular dishes may be uploaded by restaurants and bars.
  • Businesses that provide services can present a list of services.
  • Health insurance information can be added by healthcare providers in the United States.
  • Businesses may also choose from a variety of buttons based on their industry, such as appointment bookings, reservations, and orders.

If you believe your company is eligible for one of these features but do not see it, you may have selected the incorrect category. You may pick up to ten categories for your company.

You may also add factual qualities to your profile to share additional information with your consumers. If you own a store or restaurant, you might wish to mention that it is wheelchair accessible, has free Wi-Fi, or has outside dining. You can also mention that your firm is female-owned and LGBTQ+-friendly.

How to Add or Change Attributes

  • Click Info from the dashboard.
  • Click Add Qualities under From the Business. Alternatively, if you’ve already entered some qualities and wish to add more, click the pencil next to From the business.
  • Scroll through all of the available options for your company, tick the relevant qualities, and then click Apply.
difference between Google My Business and Google Business Profile
|📷 by: blog.Hootsuite

Bonus Step: Add More Information & Opt-in to Google Services

Following the verification stage, Google will urge you to provide further information about your company and opt into relevant services based on the business category you selected.

You may add specialized services, define your hours, enable messaging, and do other things. We encourage filling out as much as possible. After all, information such as working hours and business photographs can aid potential clients in contacting you.

Here are the optional stages where you may provide extra information or sign up for additional services:

Specific Services You Offer:

You may describe what sorts of services you provide by selecting certain company categories.

Marketing firms, for example, can offer “Telemarketing” as a service or develop a specialized service such as “SEO.”

Operating Days and Hours:

Then, enter the operational days and hours for your company.

Choose all of the days of the week that your shop is open. Then, for each day, set the opening and closing timings to “Open.”

Messaging Through Google:

Google My Business includes a feature that allows searchers to message you directly from your listing. We recommend allowing it only if you monitor your Google business account regularly.

To do so, go to the “Add messaging” tab and enable the “Accept Messages” option. Even if you disable Google messages, your potential clients will still be able to contact you using the information you’ve supplied.

Business Description:

Google gives you 750 characters to briefly describe your business.

Your business description should include the following items, according to their guidelines:

  • Your items or services
  • Your distinct selling point
  • Your background
  • Anything else that searchers may find useful

After you’ve finished writing your business description, verify it with a spelling and grammar checker like Grammarly. Google Business Profiles may be suspended if your company name or profile contains mistakes.

Other items to avoid in your business description include:

  • Links to offensive material HTML code (make sure everything is in plain text)
  • Announcements of sales

Business Photographs:

Add images of your company to show clients how your location looks, what items you sell, and other details. You can upload photographs based on the category of your company. Restaurants, for example, might include images of their menu and individual meals.

Adding photographs to your profile makes your company appear more appealing to customers.  It provides consumers with a true sense of what your company is like—and can even broaden your reach—without the need for advertisements or sales.

We’ll go through more GBP image tips later.

Google Ads

Finally, you may configure Google Ads. However, this is not essential and will not affect how frequently your business appears in free organic search results.

Create Google Posts:

Share deals, events, goods, and services to Google Search and Maps directly using Google Posts. They are located at the bottom of the Business Profile, in the “From the Owner” section.

Here’s how they appear:

difference between Google My Business and Google Business Profile
|📷 by semrush

Text, images, and videos can all be included in posts. You may create the following sorts of Google Posts:

  • Promotional deals: or offers from your company. Include a title, beginning and ending dates, and a photo or video. A promo code, URL, and deal information may also be included.
  • New Features: General business updates (or links to recent blog entries). A photo or video, a description, and an action button are all possible.
  • Events: Event marketing for your company. A title, start, and finish dates, and a time are required. A description, a photo or video, and an action button are all possible.

Here’s how to create a post:

Step 1: Sign into your GBP manager account and go into the “Posts” tab

difference between Google My Business and Google Business Profile
|📷 by semrush

Step 2: Click on the button found at the bottom right corner of your screen to create a new post

difference between Google My Business and Google Business Profile
|📷 by semrush

Step 3: From the list at the top of the page, select the type of post you wish to make.

Step 4: Fill in the blanks with your text and photographs. Here’s an example of a “What’s New” style post.

difference between Google My Business and Google Business Profile
|📷 by semrush

Step 5: You may include a button to make it easy for clients to visit your website, place a purchase, or perform other tasks.

After you’ve decided on the sort of button you want, you’ll need to add a link. When visitors click the button, they will be directed here.

Step 6: In the bottom right corner of your window, click the “Preview” button to preview what your post will look like when it goes live.

Make changes if necessary.

Step 7: When everything appears to be in order, click the “Publish” button in the bottom right corner of the window.

Your post will be shown in GBP.

  • Make the most of your Google Posts by including high-quality photographs and posting often.
  • Posts are only visible for seven days (unless you pick an “Event” post with a longer time range). However, because only a few postings are displayed at a time, having more than two active posts at the same time is pointless.
  • Also, make it brief and to the point. Although you can enter up to 1,500 words, the preview only shows roughly 75-100 characters.
  • As a result, it’s critical to provide any critical information at the start. For example, event dates, offer details, or company updates.

Feature Products on GBP:

Using Google Business Planner’s Product Editor, you may highlight a selected list of items immediately on your business listing.

Create collections with at least three goods, fill up the relevant details, and allow your users to click on specific products for additional information. If you offer items, make sure your Business Profile has an up-to-date inventory. Your items may be displayed on Google Shopping in addition to your profile.

As follows:

difference between Google My Business and Google Business Profile
|📷 by semrush

Product Editor is designed for small to medium sized organizations and individuals in numerous industries. Popular Dishes, on the other hand, may be used by restaurants.
To manually add goods to your Business Profile:

  • Click Products in the left menu on the dashboard, then Get Started to add your first product.

If you own a retail store in the United States, Canada, the United Kingdom, Ireland, or Australia and sell items with manufacturer barcodes using a barcode scanner, you may use Pointy to automatically upload your products to your Business Profile.

Take advantage of Google’s free marketing tools:

Google provides businesses with a free marketing package that includes stickers, social postings, and downloadable posters. You can even make your video. (The link will only function after you have created your Business Profile).

Here’s how you add a product:

Step 1: Log in to your Business Profile account and navigate to the “Products” page.

difference between Google My Business and Google Business Profile
|📷 by semrush

Step 2: At the top of the page, click the “Add product” button.

difference between Google My Business and Google Business Profile
|📷 by semrush

Step 3: In the pop-up box, upload a photo of your product and give it a name.

difference between Google My Business and Google Business Profile
|📷 by semrush

Step 4: Scroll down to choose an existing product category or create a new one.

difference between Google My Business and Google Business Profile
|📷 by semrush

Step 5: If desired, include the item’s price and a brief description.

difference between Google My Business and Google Business Profile
|📷 by semrush

Step 6: Select a button from the list and connect it to your website. The presence of a button inside your GBP makes it easy for searchers to find your product page.

Step 7: Save your work and you’re done! It might take up to 30 minutes for your items to appear in search results.

Remember that recently modified goods will appear first on your listing.

Respond to Reviews:

Keeping track of your reviews is critical since they are one of the first things people encounter when they Google your company name. As a result, Google reviews have a significant impact on your company’s reputation and how others perceive it.

If you want to manually verify your reviews, you may do so while signing into your GBP account.

You may also combine Semrush’s Listing Management tool with your Google Business Profile to more easily reply to Google (and Facebook) reviews.

difference between Google My Business and Google Business Profile
|📷 by semrush

You may also track reviews by star rating and analyze brand impressions by the tone of voice used in reviews using the Listing Management tool.

Offering rewards for customer reviews is against Google’s rules and conditions.

You may, however, prompt customers to post evaluations by including a link in emails, receipts, or at the end of a chat engagement.

Log into GBP and search for the “Get more reviews” option directly in the Home tab to acquire the link for your customers to post reviews.

Then, inside that area, click the “Share review form” option.

difference between Google My Business and Google Business Profile
|📷 by semrush

A pop-up window with the link to your review form will appear. Copy it and distribute it to your consumers.

Add Questions & Answers:

Post the answers to typical client queries straight to your profile to provide vital information upfront. Customers can also ask inquiries.

Here’s an example of a customer question:

  • Keep track of any queries that your consumers may have. This will not only provide your consumers with more up-to-date information about your company, but it will also help you enhance your reputation and credibility.
  • To find those questions, first look for your company on Google Maps.
  • Choose your store, then go down to the “Questions & answers” area of your GBP account.
  • Select the “More questions” option.
  • In the “Others are asking” area at the top of the page, you’ll find a carousel of unanswered questions, as well as a list of answered questions.
  • Click the “Answer this question” or “See all answers” buttons at the bottom of each question box to respond.
  • Post the right response if you see outdated or inaccurate answers. Then, beside the answer, click the three dots to report the incorrect answers.
  • You may also submit your queries. Consider this a FAQ page.
  • Assume you own a restaurant. Many of your consumers are probably questioning if you deliver. Rather than waiting for a client to ask the question, ask it yourself using your account.
  • Sign in to your Google account, then use Maps to find your company.
    Post your question in the “Questions and answers” part of your GBP.
    Change to your business account and respond to the inquiry.
  • Keep in mind that Google users can publicly answer queries, so it’s important to remain on top of the inquiries you get. You may prevent a user from answering business questions wrong this way.

    Select Highlights & Attributes:

Attributes (or highlights) are an efficient technique to highlight distinctive qualities of your company.

For example, “LGBTQ friendly,” “accepts new patients,” or “women-led.”

This is how characteristics appear on a live listing:

difference between Google My Business and Google Business Profile
|📷 by semrush
  • To add characteristics, go to your Business Profile’s “Info” page and scroll down to the “From the business” area.
  • To edit, click the pencil symbol in the upper-right corner:
  • Depending on your company sector, the available solutions may change.
  • Here are some restaurant characteristic options:
  • Choose any applicable settings for your company and click “Apply.”
  • Your modifications may take up to three days to be published.

Google Business Profile FAQs:

Is a physical address required to use GBP?

A physical address is not required to run a Google Business Profile. Businesses that go to their clients are also eligible, in addition to actual stores.

Most plumbers, for example, do not have a conventional storefront or office, but they may still manage a Google My Business Page. You must enter an address when creating your account, but you do not have to make it public.

In summary, if you interact with consumers in person, you may operate a Business Profile. Online-only enterprises, rental or for-sale properties, and lead-generating firms are examples of ineligible businesses.

What to Do If You Don’t Want Your Address to Be Displayed in GBP?

You probably don’t want to publish your address if you operate from home and go to your customers for the services you give. (With the exception of eateries, which must use an address.)

  • Log in and go to the “Info” page to make your GBP address private.
  • Locate your address and click the pencil symbol to the right of it.
  • A pop-up window will appear, with a “clear address” button at the bottom. Go ahead and do it.
  • When you click “clear address,” a notice will appear informing you that your address will no longer be shown, but clients within your reach will still be able to locate you.
  • To save your settings, click “Apply” in the bottom right corner of the pop-up.
  • Google will use the service area you specify to decide who your profile is relevant to after you delete your address. Check that your service regions are right so that potential clients may find you.
  • Return to the “Info” page to locate your service region. The “Service areas” option is located directly below your address.
  • Clicking on the pencil will bring up a pop-up box where you may add or delete current service zones.

Fill in the streets, cities, and states that you serve in the pop-up window to add service areas. You may also delete existing service zones by clicking the “x” next to them.

How to Add Multiple Locations to Google My Business Profile?

You can list multiple locations from one account if you operate more than one GBP-eligible business.

  • These “Business Groups” give a secure means for several users to share administrative skills (which is useful for agencies operating on multiple accounts).
  • Here’s how you grant access to a collection of sites to an agency, coworker, or manager:
  • Form a business organization.
  • Transfer any relevant business to a single business group.
  • Include people in your new business group.

If you need to add many places, you may add them individually or import a list.

How to Update Your Google My Business Profile Address?

Begin by logging into your Google Business Profile to alter the address of your listing.

Then take the following steps:

  • Step 1: If you have numerous locations, navigate to the “Businesses” page and choose the one you want to change.
  • Step 2: On the left-hand sidebar, click the “Info” button.
  • Step 3: Select the “Address field” option.
  • Step 4: Enter your address and press the “Apply” button.
    If Google cannot detect the address, check for the red “Set marker location” button on the right, which displays above the map of your city. Right-click on “Set marker location.”
  • A map with a red pin will display, and you may drag the pin to the center of your position.

Note: If your company is in an inconvenient position, such as the center of a shopping mall, you may drag the pin to help users find your storefront.

  • When finished, click “Apply.” A Google My Business Page may take a few days to examine the modification before it is published.

What Should You Do If Your Business Category Isn’t Available in GBP?

It is better to select a business category that is as near to yours as feasible. This way, both Google and clients understand what you do. Currently, there are about 4,000 GBP categories. However, you may discover that the ideal category for your company does not yet exist.

If you can’t locate the specific category you’re looking for, try a slightly broader accessible category.

Assume you run a parcel forwarding firm, such as Kwikshipper. That category does not exist in GBP. Choose the somewhat larger “Shipping and Mailing Service” category instead. It’s less specific but still important, making it a viable alternative.

What Are GBP Labels and Why Are They Important?

Labels coordinate various entries under your Google Business Profile account. If you have a lot of listings in your account, you may use labels to quickly find the one you want. Please keep in mind that these are only for organization and will have no effect on the performance of your listings.

If you manage GBP listings for a large corporation, you may want to identify your listings by area (for example, “East Coast” and “West Coast”). You can apply up to ten labels per location, with each label limited to 50 characters. The option to add labels may be found in the “Advanced Information” section of the “Info” tab:

difference between Google My Business and Google Business Profile
|📷 by semrush
  • Is it worth having a Google Business Profile?
Yes, so take advantage of it! It will help your company stand out, and help separate you from your competitors. One of the most important components is Google Posts. These are short, 100-300 word posts, along with a photo or video.
  • What is the disadvantage of Google Business Profile?
The biggest disadvantage is the limited customization options. Google My Business is limited in terms of customizing your profile page and business presence on the platform. This can be a major limitation for businesses that are looking to create a unique, stand-out presence on the platform.

By Ayesha.N

Welcome! I'm Ayesha Naseem, your dedicated content writer. I create valuable insights, and Contributor of Timely Updates with a keen eye for quality. Explore for business and different thoughtfully crafted content. Questions or collaboration ideas? Feel free to reach out. Thanks for visiting—I'm here to be your trusted source for engaging content!

Leave a Reply

Your email address will not be published. Required fields are marked *